What is WhatsApp Business API?
WhatsApp Business API allows enterprises to reach users on WhatsApp through verified business accounts.
WhatsApp primarily intends the channel to act as a medium for
1. High-value transactional notifications
2. Customer support
3. No promotional content
WhatsApp Business API allows enterprises to deliver high volumes of notifications as opposed to WhatsApp for Business App which is entirely manual and designed for very small businesses.
Based on Global Consumer Surveys
89%
of respondents expect a brand to respond to them within 24 hours
80%
of respondents say that the experience a business provides is as crucial as its goods or services
52%
of respondents have switched brands / service provider because of poor customer service
Sample Use-Cases for your Business
Alerts and Notifications
Send real-time notifications on purchases, account updates or reminders.
Support Channel
Instantly answer FAQs and other queries for faster support resolution.
Customer feedback
Gather valuable feedback from your customers easily.
Better Consumer Journey
15%
reduction in refund related calls to customer care centers
5X
Increase in open rate of notifications compared to email
WhatsApp user created customer centric experiences through WhatsApp, offering a convenient and efficient communication platform. The customers enjoyed the fuss-free experience at every step of their booking process - from viewing booking details to managing refunds and receiving timely notifications.
Seawind Solution -WhatsApp Integration Advantage
Faster time to market
Rapid development with visual work flow builder › Re-usable communications building blocks and flow
Unified messaging API
Integrate and deploy messaging in minutes with our multi-channel API and interact with your customers anywhere in the world on any device and any channel.
Intelligent fallback
Easily fallback to SMS or other channels and send messages to customers who do not have WhatsApp activated
NLP enabled conversation
Use IMIconnect’s NLP architecture pipeline to deploy artificially intelligent communication flows
Security and Data Handling
Data security - WhatsApp’s end-to-end encryption ensures only the customer and the business you're communicating with can read what's sent, and nobody in between, not even WhatsApp. All customer data traversing the platform is encrypted using TLS or Noise Pipes. WhatsApp communications are encrypted with customer-specific keys.
Data storage and handling - WhatsApp doesn't store messages or customer contacts. Only the business and WhatsApp business solution provider have access to the data. Any unauthorized third parties cannot discern the content of these messages.
Enable Smarter Customer Experiences with IMIconnect
Faster Time to Market
Automate end-to-end customer journeys using our Visual Flow Builder and start engaging with customers 10x faster. Our visual flow builder offers 20+ pre-built nodes for interactive communication automation.
AI-powered Conversational Engagement
Enable conversational customer engagement using our integrated NLP and AI capabilities. Get access to 15+ pre-built NLP functions on chatbots such as date/time recognition, sentiment analysis and more.
Unified Messaging API
Easily integrate and deploy messaging on 10+ channels out-of-the-box with our multi-channel API and interact with your customers anywhere in the world.
Intelligent Fallback
Track message status using real-time delivery and read receipts. Intelligently fallback to SMS or other channels for delivering time-sensitive messages.
Getting Started
Map out your consumers’ journey and friction points
Identify opportunities to reduce frictions with notifications and customer care
Decide integration approach
Set up required notification messages
Drive discovery and ask for customer opt-ins at the right touch points
Agree on metrics and measure results
Create seamless WhatsApp customer journeys in minutes
Create WhatsApp Business journeys within minutes by leveraging our drag-and-drop flow builder to create, set-up and deploy end-to-end communication flows.
A communication flow that takes months to code using programming intensive approaches today can be built and launched within minutes using IMIconnect.
